About · The person behind the work
Yeabkibir Tadesse.
Builder, by instinct.
Known as Yeab Hustles. I’m a tech entrepreneur and forex trader, working across product, engineering and company building.
Forex Trader
Co-Founder & COO
From infrastructure gaps to practical products.
I am the Co-Founder and Chief Operating Officer of Axova, the unified commerce operating system for Ethiopia. My work combines product and project management, system architecture and platform engineering.
Axova is built under Solvix Labs, the founder-funded company I co-founded in 2024. It brings selling, payments, delivery, compliance and business intelligence into one platform, with local languages and infrastructure shaping the product.
I work across the stages between an idea and its delivery: defining the product, designing its architecture, building the interfaces and preparing how it reaches the market.
How I got here.
I taught myself to code during the COVID-19 period. The path from learning to professional engineering, and then to building companies, has been a sequence of increasingly connected responsibilities.
- 2022

INSA
Software Engineer · National Platform
Joined Ethiopia’s Information Network Security Agency at 15, in the National Platform division, and became the team’s top-performing software engineer.
- 2023

Negus Technologies
Founder & CEO
Founded Negus Technologies, an Addis Ababa software company built around practical, real-world solutions delivered with a focused team.
- 2024

Solvix Labs
Co-Founder & COO
Co-founded Solvix Labs and took on the role of chief operating officer: the founder-funded company that builds Axova.
- 2025

Axova
Co-Founder & COO
Co-founded and built Axova, the unified commerce operating system for Ethiopia, from system architecture to a platform live in production.
Engineering depth, with an operator’s view.
I describe my practice as full-spectrum technology work: founder, software engineer, idea to production. Architecture and implementation matter, and so does whether the result fits the person or business using it.
My development process connects ideation, system design, implementation, review, testing, deployment and iteration. I use AI for research, drafts and exploration while keeping engineering judgment and accountability in my hands.
I also work on brand direction, positioning and go-to-market preparation. Building a product and explaining why it matters are connected parts of bringing a venture into the world.
Markets inform how I think about risk.
I began trading at fifteen and focus on gold markets, auction theory, order flow and inducement. I read price through acceptance, rejection and imbalance, and place risk definition before action.
The same patience carries into company building: read the structure, question the obvious move and understand the risk before committing. The Trading page explores that perspective in more detail.
Explore my view of marketsQuick answers
A few things about me.
Who is Yeab Hustles?
Yeab Hustles is the personal brand of Yeabkibir Tadesse, a tech entrepreneur and forex trader based in Addis Ababa, Ethiopia.
What is your role at Axova?
I am Co-Founder & COO. My work spans product and project management, system architecture, platform engineering, brand direction and go-to-market preparation.
What can people contact you about?
Venture collaboration, strategic partnerships, considered investment conversations and press. Use the contact options below to start a conversation.